www.monkiworld.com
'Close your eyes and let the bubble of thoughts slowly take you to a world, far far away. Drift through the clouds and beyond the horizon. Gently open your eyes and step in to the Monki world.'
If it wasn't for their bizarre, animated lookbook [see snapshot images below], you could almost be forgiven for thinking it was Top Shop. [But we didn't say that].
Progressive high street Swedish label Monki, is a self proclaimed 'way of life and doing fashion'. As a store concept and fashion brand, Monki designs represent independence and an 'alternative that's full of dreams'.Certainly that's not all Monki represents. Armed with an impressive commitment to the environment, sustainability and social justice, Monki have taken a stance against animal cruelty and do not use fur or down, and carefully monitor their sources of merino wool. Ethics aside, Monki is incredibly on trend and surprisingly well priced. We can only hope Monki ships to Australia in 2010.Monki is available in Sweden, Norway, Denmark and Germany. For a list of stockists, click here.
lookbook image #1, HBTN text
Lookbook image #2, HBTN text
Anna Silk Blazer Blue 50 Euro
our favourite, the Stacey dress 45 Euro
Judy Thorax body suit
Verona Denim Skirt Aquarelle 25 Euro
Kiki boot 50 Euro
note: these are not our images. They are used for commentary purposes only and have been sourced from www.monkiworld.com
